Profit is not the default state of a business.

Profit is not the default state of a business.

Most businesses lose money. The ones that don't got there by staying paranoid — especially when things were going well.

Here's why:

A) Growth hides problems. Revenue goes up and you stop questioning your margins, your team efficiency, your burn rate. Then one bad quarter exposes everything.

B) Comfort kills urgency. The moment you relax is the moment a competitor, a market shift, or a bad hire starts eating you alive — and you won't notice until it's too late.

C) Expenses expand to fill revenue. Parkinson's Law applies to money too. More revenue = more spending = same thin margins, just at a higher number.

Stay paranoid. Especially when things are going well.

Only the paranoids survive.

In my 7 years in business whenever I blinked and thought finally things are going well and relaxed a little bit, shit would always hit the fan and we’d start having issues.

As a founder you just have to accept that running a biz is always an uphill battle